Home 2017-09-05T03:16:57+00:00


The Start-It Challenge is a competition organised by Sunway iLabs (a not-for-profit under Sunway University) to challenge students and recent graduates from universities in Selangor to identify problems and create their own solutions or to solve problems faced by a select number of companies.

The three skillsets that we aim to instil in students from this challenge are:

Problem solving through design thinking
An understanding of business plans/ models
How to effectively communicate and pitch ideas

The top three winners will be awarded cash prizes and will receive an offer to join Sunway iLabs’ accelerator programme to further nurture the ideas. Other participants stand a chance to get an interview with a select number of companies for employment or an internship.

  • 1 August 2017

    Submission window for Start it Challenge opens

  • 25 August 2017

    Start it Challenge Launch & Innovation Careers Fair

    • Introduction to the Start It Challenge
    • Companies pitch problems for students to solve
    • Companies showcase
  • 26 - 27 August 2017

    Ideation Weekend

    • Idea generation & evaluation
    • Experience sharing by startup founders
  • 5 September 2017

    Submission Deadline for Start It Challenge at 12 p.m.

  • 6 September 2017

    Announcement of top twenty ideas for Bootcamp Weekend

  • 9 - 10 September 2017

    Bootcamp Weekend (For top 20 chosen ideas)

    • Lean startup methodology, business models & financials
    • Crafting of pitch videos
  • 11 September 2017

    Announcement of top 10 finalists

  • 27 September 2017

    Final Pitch & Prize Giving

    • Top 10 finalist to pitch to a panel of judges
    • Selection of Winners
    • Announcement of chosen candidates for interview by companies

Countdown to submission deadline.

2017/09/05 04:00:00

Platinum Sponsors

We are a mobile connectivity and internet services provider enabling 12.0 million Malaysians to get the most benefit out of an increasingly connected world. With a strong legacy of product and service innovation delivered on Malaysia’s widest 4G+ network, Digi has an ambition to become customers’ favourite digital partner, providing relevant, personalised and engaging digital products and services that will further enable all Malaysians’ digital lifestyles. This is because we believe digital communication empowers everyone to improve their lives, build societies and secure a better future for all. Listed on Bursa Malaysia, Digi is part of global telecommunications provider Telenor Group and is a leader in driving progressive and responsible business practices. For more information about Digi, visit www.digi.com.my.

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education and healthcare, with a unique build-own-operate business model. Our 15,000-strong team across 50 locations worldwide is committed to transformative growth and sustainable progress through our 12 business divisions – property, construction, retail, hospitality, leisure, healthcare, education, commercial, trading and manufacturing, building materials, quarrying and Real Estate Investment Trust (REIT). As we progress to occupy the digital space, we are invested in fostering entrepreneurship and stimulating market-driven innovations to drive Sunway’s growth for the decades ahead. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards minimising environmental impact, and advancing economic and social progress. For more information, log on to www.sunway.com.my.

Gold Sponsors

Impiro is a Singapore based angel investment firm focusing on early stage startups throughout APAC with a focus on South East Asia. The company currently maintains a wide arranging portfolio including businesses in telecom, logistics, health & fitness, F&B, clean energy and others. Impiro is constantly on the lookout for impressive founding teams working on interesting ideas that can benefit from capital injection as well as advisory support from the firms founding members.

Lazada is the number one online shopping & selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Lazada helps more than 100,000 local and international sellers as well as 2,500 brands serve the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. Lazada offers an excellent customer experience through a wide network of logistics partners and its own first and last mile delivery arm.

CIMB is a leading ASEAN universal bank, one of the largest investment banks in Asia and one of the largest Islamic banks in the world. We have the most extensive branch network in ASEAN of about 900 branches as at 31 March 2017, serving over 12 million customers. We have garnered numerous awards over the years such as Best Retail Bank in Malaysia and Internet Banking Product of the Year in Asia Pacific by The Asian Banker Awards 2017, five awards for innovative e-payments solutions at the Malaysian e-Payments Excellence Awards 2017, Best Bank 2016 and Best Investment Bank in Malaysia 2016 by FinanceAsia Country Awards and many others.

Axiata Digital, the digital services arm of Axiata Group Berhad, was established to support the increasingly digital lifestyle of Axiata consumers. In just four years, this portfolio now consists of 30 digital brands, servicing growing demands in mobile money, mobile insurance, mobile advertising, e-commerce, entertainment and education among which are 11st, Elevenia, StoreKing, BIMA, AdKnowledgeAsia, Yonder Music, Unlockd and WSO2.Telco.

Silver Sponsor


RSVP now to secure your seat!

Start It Challenge Launch

25 August 2017

On this day, students will be introduced to the Start It Challenge.RSVP NOW »

Ideation Weekend

26-27 August 2017

Ideation Weekend is to inspire students and to guide them in formulating their ideas before they submit them to the Start It Challenge.RSVP NOW »

Final Pitch & Prize-Giving

27 September 2017

The top 10 finalists will pitch their ideas to a panel of judges consisting of industry partners and investors. Companies will announce names of selected candidates.RSVP NOW »